Although ever since Apple introduced the iPhone App Store in 2008, apps have skyrocketed in popularity and utilization, recent data shows that more than half of smartphone users download zero apps!
Apps now represent 52% of time spent with digital media in the US, according to comScore, up from 40% in early 2013. Apple boasted 75 billion all-time App Store downloads at its developers conference in June, and followed up by declaring July the best month ever for App Store revenue, with a record number of people downloading apps.
Yet most US smartphone owners download zero apps in a typical month, according to comScore’s new mobile app report.
About one-third of smartphone owners download any apps in an average month, with the bulk of those downloading one to three apps. According to comScore, the top 7% of smartphone owners account for nearly half of all download activity in a given month”.
According to comScore, more than half of US smartphone users accessed apps every single day, which means that apps are actually useful. But what’s the problem with the statistics?
One possible explanation is that people just don’t need that many apps, and the apps people already have are more than suitable for most functions. Almost all smartphone owners use apps, and a about 42% of all app time spent on smartphones occurs on the individuals single most used app, comScore reports.
With games it’s like a love and hate relationship, which means they come and go. The top top 25 most-used apps article reflects mostly products from companies like Facebook, Google, Pandora, and Yahoo.
QZ says that there might be a high chance that it’s still not easy enough to find and download new apps. Apple’s App Store has received criticism for its lousy discovery features, with users relying heavily on top-25 lists, a bad search engine, and few editorial features.
This mostly helps the rich get richer, and makes it harder for clever new apps to get noticed. Apple is right to be proud of its app program it has been one of the most important inventions in the history of software, and Google has done a decent job copying. But there is certainly room for improvement.