Some of today’s most successful products aim to transform users habits. We’re constantly checking social media accounts, emails, and locations on our smartphone apps.
Building great products nowadays demand empathy and understanding how people think and act. The Power of Habit arms readers with an understanding of human psychology that can be applied in life, business, and the products we create. Acquiring and applying the knowledge gained from this book will help you identify the intrinsic values necessary to make a product part of a customer’s habit.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.