Httpool has been appointed by Twitter as its ad sales partner in five additional countries: Slovakia, Greece, Hungary, Albania and Kosovo. Brands and agencies across these five countries can now work closely with a local team to help them use Twitter ad products to amplify their Twitter reach. Twitter is live, public, conversational and widely distributed. The platform has more than 288 million active users and is used by brands worldwide to engage with existing customers and reach new audiences.
â€œWith more than 500 million Tweets sent per day, Twitter is the home of conversations, with friends or someone you don’t know halfway around the world. It is where people go to discover what’s happening in their world, and this makes Twitter a great place for brands to engage with their customers, said Niall Horgan, Partners Manager at Twitter.
Companies in these eight countries are already using Twitter to listen to their customers and market themselves organically, so we are excited to partner with Httpool to help them use Twitter advertising to amplify these efforts. Three out of five people on Twitter follow at least one brand.* And 80% of people on Twitter are also active on mobile, giving advertisers the perfect opportunity to catch people on the go, in a moment when their content is most relevant. In fact, one in three people who have visited a brand on Twitter go on to make a purchase from that brand.
â€œTwitter is unique because of its public, real-time nature. This makes it a great way for people to stay up to date on whatever they are interested in. Brands across these countries now have an even better way to connect with current and potential customers around these interests, with the right message in the right moment. We are excited to be working with Twitter to bring its advertising products to our region and look forward to helping companies grow their communities, tell their story, increase loyalty and ultimately increase referrals and sales, said Aljosa Jenko, Founder and CEO of Httpool. The appointment of Httpool as Twitter’s direct sales partner gives more brands access to the full range of products, services and support available from Twitter.
Twitter has three main ad units:
Promoted Tweets – Promoted Tweets are regular Tweets but with the added benefit of reaching both current and potential followers who are likely to be interested in your account.
Promoted Accounts – Quickly build an active community of advocates and influencers that you can engage with on an ongoing basis.
Promoted Trends – Trends are popular topics happening right now, on Twitter. Because these Trends are placed prominently next to a user’s timeline, they get mass exposure.