Seven years after its release, WooCommerce continues to gain unprecedented popularity.
Even with dedicated store builders like Shopify and BigCommerce, the powerful eCommerce WordPress plugin has the lion share of the market, powering nearly 20% of all online stores. It has 100,000 users more than the dedicated eCommerce CMS Magento.
The reasons for that dominance are numerous, but the great usability and flexibility definitely contribute big time. Naturally, the fact that WooCommerce works with the most popular content management system in the world helps as well
About a third of all sites in existence is built on WordPress. Its ease of use and widespread adoption lead to the creation of many perks like dedicated WordPress hosting and specialized support.
These perks extend to a great degree to WooCommerce, making it very easy for absolute beginners to start their own store. Just like WordPress, it requires no coding knowledge whatsoever, has extremely easy install and setup, and provides all the tools necessary to run a successful online store. Inventory management, shipping, taxes, product presentation, SEO, everything is included in the free WooCommerce version.
For comparison, Magento, which is also an extremely powerful eCommerce platform, requires a big hosting plan (often a VPS even) and takes a significant amount of time to be set up fully. Additionally, the learning curve is rather steep, especially for inexperienced users. Updating it is not just a matter of a couple of clicks.
All in all, WooCommerce really makes selling online a pleasant and straightforward endeavor. No other self-hosted platform comes even close to its functionality and ease of use and most of the hosted solutions like Shopify fall short in terms of functionality.
Check out the infographic below to acquire a better idea how WooCommerce rose to the top in practically no time, allowing millions of people around the world to achieve financial independence.