Generali Italia and H-FARM launch the “Health and Welfare accelerator”

The application process to participate in the program that will involve 5 national and international startups is now open.

Global investments in digital health – the use of digital hardware and software technologies in the health and welfare sectors – have grown steadily: they reached 6.1 billion in 2016 and are expected to increase by 22% within 2022, with peaks of 34% in the mobile healthcare sector1. In Italy, it is estimated that the health spending will exceed 118 billion (DEF 2017) by 2020, and about 1.5% is now earmarked for eHealth.

Anticipating this trend in order to consolidate long-term leadership in this market, Generali Italia and H-FARM have decided to launch the “Generali Health & Welfare Accelerator” program. The aim is to identify and collaborate with innovative domestic and international startups in their early/middle stages that are developing solutions for the market and who are exploiting emerging technologies and exploring new business models linked to the areas of prevention, accessibility, treatment, and innovation.

Marco Sesana, Country Manager and Chief Executive Officer of Generali Italia, said: “New technologies are revolutionizing the way we live our daily lives and can offer great benefits to the health and welfare sectors.


Scouting for innovative ideas

“As insurers, we aim to provide the best customer experience and, in order to do so, we want to embrace the solutions that can improve our well-being. The collaboration with H-FARM, thanks to our partner’s expertise, aims to accelerate the scouting of the most innovative ideas and technologies in this field. With the Health & Welfare Accelerator, we want to acquire new know-how that will allow us to improve our services and our relationship with our customers.”

Riccardo Donadon, Founder and Chief Executive Officer of H-FARM, said: “I am very happy that our friends at Generali Italia have chosen to join us in finding new ideas in the health and welfare industry; this sector has great potential and it will be revolutionized by innovation in the coming years.

Generali has been with us since the beginning; like us, it has always believed in the potential of innovation and is now searching, with great determination, for solutions that take advantage of all the opportunities offered by digital transformation. Today, they are an example of how all businesses should embrace current changes.”

Tim O ‘Connell, head of acceleration programs at H-FARM, said: “From Tel Aviv to London, to Boston: innovative and disruptive health & welfare projects are currently experiencing exponential growth worldwide.


Constructive and beneficial collaboration

“Our Acceleration Program intercepts one of the most interesting trends at the international level: Generali Italia has decided to open itself up to the world of startups and, therefore, improve its innovation process. We will strive to ensure that our collaboration is constructive and beneficial so that both startups and businesses can take the utmost advantage.”

The digitalization process of the health and welfare sectors is not limited to process management, but also encompasses all digital solutions that are directly related to clinical, preventive and first aid activity, as well as care access: remote diagnosis applications that allow faster access to care, solutions that improve doctor and patient interaction, online health education resources, employee health control tools, stress control and burnout prevention.

According to research2, about 70% of global healthcare organizations intend to invest in mobile and wearable applications to collect remote data on serious illnesses and initiate prevention activities.


Applications open until October 31st

All applications to the program must be submitted by October 31st: the 5 best startup candidates will take part in a 4-month acceleration course on the H-FARM campus.

During this period, they will be able to develop their project, benefiting from mentoring and tutoring activities, a workspace, food, and lodging. Generali Italia will guarantee the selected startups a range of services designed to quickly consolidate their business models and that will simplify their entrance into the market of their specific field through individual workshops and meetings.

During the acceleration period, the selected startups will also have the opportunity to access hundreds of services offered by tech partners, valued at over 450,000 euros.

At the end of the 4-month acceleration program, the startups will present their projects during a Demo Night in front of an international audience made up of business angels, investors, venture capital firms, all of whom can decide to invest in or create commercial or technological partnerships with the teams.