Gjirafa launches the Amazon of Kosovo – Gjirafa50

Gjirafa has launched Gjirafa50, an e-commerce platform offering a vast amount of products

Gjirafa has launched Gjirafa50, an e-commerce platform offering a vast amount of products from a range of categories, that can be bought online and delivered around Kosovo for free between 24-72 hours.

Working towards its mission to “grow the internet economy of the Balkans”, Gjirafa has begun to invest gradually in the e-commerce side of its business, which is one of its other two  activities, including search and online advertising.

The new product aims to improve online shopping in Kosovo, with a range of products, that have competitive prices and that include delivery throughout the country.

Back in 2012 there have been attempts from sites like, or, most of which don’t work anymore, with the main competitor for, remaining Smardonline, which has been in the market for quite a while and was one of the main forces to push the online payments in Kosovo forward. Some other contenders in the market include,, etc.

While Paypal still doesn’t work in Kosovo and online payments are limited, Kosovo shoppers turn to ASOS,, for online shopping, and according to a report from last year from the Postal Office of Kosovo, there have been more than 100,000 online orders, only in the first half of the year, showing a steady and growing trend for shopping in Europe’s youngest nation.


Top 50 Products

Gjirafa50 says to compete on quality and original products, as well as safety, reliability, online payments and home delivery. Some of the brands so far include Apple (iPhones, Mac), Lenovo, Asus, Canon, Sony, Beats by Dre, etc.

There are three shipping options, including free standard delivery and GjirafaSWIFT that is a premium service and delivers the product within 24 hours to customers, or they can also decide to go and pick up the product themselves.

Online payment seems to be working as well, with options including Credit or Debit Card supported by Raiffeisen Bank in Kosovo or in Cash, which used to be one of the most used options for paying for products in the past in Kosovo.

Gjirafa50 may expand quickly to Albania as well, but we’ll let you know as soon as we get some more information in this direction.

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