The term design is associated with your startup in many ways. Much more than you might think. Companies like Apple have led the way for years and startups like Airbnb, Square or Fitbit have design at their core as well.
A resource we found out on the internet named Startups This is How Design Works, sheds more light into this important part of building your venture. According to it, design is so much more thanÂ just a logo or a UI. Design is a state of mind and it’s an approach to a problem. “It’s how you’re going to kick your competitor’s ass” states the intro article.
While reading down the article, which we highly recommend, you will find important areas that you might think are not so important when building a product or launching a startup.
We designers, we don’t work in a vacuum. We need business people. We are not the fine artists we are often confused with. Today you find few companies that take design seriously, as I see it.
This web resource has a collection of other resources which will serve you well, so make sure to check it out. And one thing to remember from them is: “Design is the link missing from your founding team. The perfect balance of business, tech, and design is an incredibly powerful tool; and an even more powerful business model”.