Behind every great entrepreneur is a great story, and no one is better at identifying and telling that story than Guy Raz in the book How I built This.
After spending countless hours inside the heads of the world’s best founders, he’s written the mother of all entrepreneurship memoirs. It’s a must-read for anyone who wants to start a business, grow a business, or be inspired by those who do.
Guy Raz is an acclaimed radio and podcast personality and creator of the popular podcasts “How I Built This,” and “TED Radio Hour,” which have found a consistent home on the top charts. “How I Built This” is a podcast about the greatest innovators, entrepreneurs, and idealists, and the stories behind the movements they built.
A lot of entrepreneurship books over the last decade have felt like they were aimed at the tech space or they presumed that you would raise hundreds of millions from silicon valley.
This book gives another perspective on stories about successful companies that make normal everyday stuff that real people use, including things like chips, protein bars, lotion, or those thingies you plug into your iPhone so you can use the headphones.
The stories are really inspiring and you will feel like getting a ton of useful information, about what to do if you want to pursue an idea.