InPlayer – latest addition to the portfolio of SC Ventures in Macedonia

South Central Ventures is adding another member to its portfolio, InPlayer – the next generation video and digital asset monetization platform that works with the largest media and technology companies in the world. InPlayer’s A Round is the largest single investment yet in a Macedonian company and our 9th investment so far.

Driven by the quiet revolution of mobile technology and the evolution of life on-demand as the new way of living, the digital assets monetization business is expected to grow constantly in the next few years. MarketsandMarkets estimates the video streaming market alone to grow from $3.29 Billion in 2016 to $7.05 Billion by 2021, at an impressive CAGR of 18.3% due to the rising usage of online streaming.

Key benefits of the growth of this market include the wide variety of choice, control over viewing time, unrivaled flexibility in the manner of consumption, easy access on multiple devices and much more.

InPlayer, UK/Macedonian company, has launched its new monetization platform built on micro services ensuring huge scale, leading industry interface and rapid feature deployment ensuring that they can successfully provide their clients with innovative and custom made solutions.

The company has had over 1 million active subscribers using InPlayer’s paywall at any point in time. Their current client list is long and they have signed their first broadcast client DK4 and US cable network RideTV. Currently they are working with their first major sports agents IMG & SportRadar, they’ve developed full Video On Demand (VOD) solution for the CEE leader FilmBox and have worked with global brands such as Manchester United/Barcelona FC/Connor McGregor etc.

The InPlayer team consists of leading industry experts who have helped manage the distribution and monetization of content for some of the largest media and technology companies in the world. InPlayer Macedonia has its own top management team, led by COO Nenad Cubrinovski and CTO Filip Dimcevski, while its CEO George Meek and business development team are located in London, UK.

“InPlayer is thrilled to be working with SC Ventures in order to help us invest further into our team in Skopje. We currently have a team of 35 working across all business functions and expect this to double over the next 12 months. SC Ventures will enable InPlayer to continue its growth around the globe adding to the clients in the 24 countries we already have. Macedonia is key to the future of our business and we are lucky to attract the excellent talent who are living locally.“ said George Meek, InPlayer’s CEO.

The investment in InPlayer will be used to further expand their team in Skopje as well as position InPlayer as one of the leading video and digital asset monetization platforms globally.

“We are excited to work with InPlayer’s team and support them in growing their client list further. Digital assets monetization is definitely one of the hot areas in business and I truly believe InPlayer with its advanced platform and experienced, dedicated team is very well positioned to become one of the top players in the market.” said Tatjana Zabasu, SCV Managing Partner.


About South Central Ventures

With offices in Belgrade, Zagreb and Skopje, South Central Ventures (SCV), through Enterprise Innovation Fund (ENIF), is focused on tech companies in the Balkans.

The € 40 million fund is dedicated primarily to early stage and growth investments. Within the fund’s ‘seed pocket’, € 1.5 million is allocated for investments of up to € 100 000 per company. The majority of the fund is allocated for early stage and growth investments of up to € 3 million per company. These investments are intended to fuel the international business expansion and growth of the most promising tech startups that can show traction and prove their potential to “make it big”.

SCV aims to support the startup system in the region, and help founders daring to bring their businesses to global markets. Previous Investment in Macedonia include  Letz with their award winning Chatbot and Cognism Artificial intelligence powered Sales tools.