For the fourth time, Konica Minolta, a leading services provider for IT and document processes, is going to sponsor the Pioneers Festival as Global Partner in Vienna, Austria, on 28-29 May. With it, the company continues its commitment to support start-ups in business areas relevant to Konica Minolta.
Having started with an investment in the Austrian start-up Wikitude the world’s leading mobile augmented reality (AR) technology provider for smartphones, tablets and digital eyewear Konica Minolta is now driving its activities for offering AR business solutions as well as acting as a preferred partner for its customers in collaborations. The definition of augmented reality is a scenario where digital content is superimposed on top of the real world.
Enhancing the digitization to a visual level
Augmented reality enhances the ongoing digitization of the economy to another a visual level. The value for enterprises derives from relevant integration in enterprise IT systems and analytic tools. This is an area in which Konica Minolta delivers a huge amount of expertise.
Furthermore, with the integration of AR in Managed Content Services (MCS) and Enterprise Content Managements (ECM), new fields of application such as real-time dynamic text translation and intelligent archiving and information mapping processes come into being.
But through the integration in MCS/ECM, there are also more automation processes possible, even at workplaces where workstations are not owned, such as at warehouses, hospitals, construction sites and so on.
Additionally, Konica Minolta has identified more solutions for vertical markets in which AR has the power to conquer the mass market, such as the healthcare, education, utilities, retail and automotive segments.
â€œAugmented reality will change our lives in all fields and offer opportunities of which we can’t even conceive today. You just have to imagine that, in the future, all promotional materials comprise augmented reality elements – regardless whether it’s an advertising poster, advertising pillar in the pedestrian zone or a company brochure. We at Konica Minolta see huge potential in the market and have set ourselves the goal of being the preferred partner for AR business solutions, says Olaf Lorenz, General Manager International Marketing Division, Konica Minolta Business Solutions Europe.
More collaborations with other leading AR companies
Last year, Konica Minolta announced its initial investment in the Austrian start- up Wikitude. Through its close collaboration with Wikitude, Konica Minolta has access to the worldâ€
By collaborating with two other start-ups, namely Insider Navigation and Anyline, both also from Austria, Konica Minolta is further strengthening its AR approach. Insider Navigation offers the first augmented reality-based intuitive millimetre-accurate indoor navigation, without the use of additional hardware (patent pending). Anyline is a mobile text recognition technology, which enables smartphones to turn any text in a cameraâ€
Augmented reality has the potential to be the 8th mass market
According to mobile industry analyst Tomi Ahonen, augmented reality has the potential to be the 8th mass market to evolve, following print, recordings, cinema, radio, TV, the Internet and mobile. 1 volume ranging up to $150 billion by 2020.