Social media has given rise to the new type of politician, and those who have embraced social media have received more attention and kudos from the public.
While the local elections in Kosovo are planned to be organized during the 3rd November this year, different social media channels are getting busier every day, with politicians reaching out for votes through tweets, Facebook pages & profiles, videos on YouTube, etc.
While this happens every year and in different approaches it is worth mentioning that this year the competition is tougher and more professional, with Vetvendosje leading in a professionally organized social media strategy, whereas each candidate has an own Facebook page like Shpend Ahmeti for Prishtina, Faruk Muja for Mitrovica or Arberie Nagavci for Gjakova; which all use the same design for the cover picture with the proper city name, they have a profile description about the candidate and publish constantly what’s going on.
There are albums for respective municipal candidates with a streamlined background and positioning and the main Facebook page of Vetvendosje with over 166,000 likes, constantly shares what is going around each municipality.
This clearly shows that there is a professional team working behind and making sure that each and every one is represented professionally and accordingly at least on Facebook. As for Twitter, there is only a small fraction of Vetvendosje that is active, and it looks like the main channel of focus will be Facebook.
Vetvendosje also has managed to publish some interesting and modernly designed graphics like the map of urban transport in Prishtina or other related graphics/infographics.
Partia e Forte or The Strong Party, which has a Facebook page with over 13,750 likes, is a new party that emerged this year and claims (sarcastically) that nothing needs changing in Kosovo, which according to them is developing perfectly, and on the other hand through sarcasm and satire they have managed to get quite some support from the youth of the only city they are competing for, Prishtina.
They are very active on Facebook and Twitter as well and have daily updates going towards the users, which are active in commenting and liking back as well. Averagely a status has over 100 likes, and at least 2 or 3 shares. The Strong party has a unique logo with the double-headed eagle and strong arms, which has been for quite some time the cover picture of the profile picture of many users on Facebook.
On Twitter, the party has some very active ministers like Foreign Minister Enver Hoxhaj, Deputy Minister of the Ministry of Foreign Affairs Petrit Selimi, Minister of European Integration, Vlora Citaku, etc, while none of them is planned to participate in the local elections. Twitter seems not to be the focus of PDK for the upcoming elections.
LDK is the second largest political party in Kosovo, traditionally leading the capital of Kosovo, Prishtina, where this year the head of the party is competing again. They have a Facebook Page with 5,095 likes, where they are active on daily posts and where one can see an average of 50 – 100 likes per picture/status. The official Facebook Page of Isa Mustafa is the strongest asset of LDK, with over 16,500 likes and an active community, which comments and likes quite a lot on everything posted on this page.
There are some pages of other LDK candidates for other municipalities but searching for them on Facebook is quite difficult, but we managed to find Lutfi Haziri for Gjilan or Eqrem Kryeziu for Prizren (if this is the official page) â€“ Feel free to comment below if you know other pages.
AKR is in the current coalition with PDK, while it has a Facebook page with 620 likes (it says on Facebook that it is the official page), and which as a political page even though small is quite active in sharing updates on candidates, electoral, visits, etc.
They presented a new logo on Friday, while their main focus remains Gjakova, with Minister of Trade, Mimoza Kusari-Lila competing directly for it, and who has a personal page of over 88,900 likes and is very active on Twitter as well with over 6,430 followers. Korab Sejdiu, the other candidate for Prishtina has also a Facebook page of over 3,580 likes and is active there as well with posts, pictures, and updates on what’s going on. This candidate prior to joining AKR was posting updates about LDK and Isa Mustafa and was mentioned as a potential candidate for Prishtina, but it looks like it never was supposed to happen.
They have a Facebook of 450 likes, a new website with some efficient features for the voters, like getting to know the voting location through ID Number and surname and other features. They have a Twitter account with 6 followers, and a YouTube account with 4 videos and 0 subscribers. While just recently they have launched a new logo for the latest elections coming up this November.
On the other hand, the closer we get closer to the elections the more the statistics will change, and Digjitale will make sure to follow closely the latest happening and keep you up to date. For now, as it looks, Vetvendosje is a leader on Facebook, while other social media channels seem to left for later usage or no usage at all.