EA Sports, it’s in the game… sounds familiar? Well, let’s also get familiarized with the person staying in this most memorable gaming moment- Jeff Burton.
At a time when the power of digitalization and computing was increasing, Jeff teamed up with his former classmates to create the renowned Electronic Arts company. As a startup that pursues investors, they came up with an internal video discussing their visions, goals, and the way EA would impact peoples’ lives.
The main goal of the company was to make people experience a whole new feeling about computers, make them emotionally attached to them. Sure, they had no idea where this was going to take them, but since they bloomed, the gaming industry was never the same again.
From coins to bitcoins, he’s seen it all
He’s the keynote speaker at this year’s KosICT conference and will share more about his story and experience, and how all this led him into investing in new things that will change the way we feel about technology.
Fast forward to the era of virtual and augmented reality and you’ll get to see that the passion about technology never let Jeff stop on games and startups. He co-founded HolodeckVR, a Munich based company with a goal to radically transform how digital and virtual 3D content is being produced and consumed.
Talking about startups Jeff was also one of the former CEO of UC Berkeley’s start-up accelerator “Skydeck”, which is one of the most innovative and influential accelerator experiences and is dedicated to fostering excellence in entrepreneurship through the development of confident founders.
Written by: Shpat Dushi, STIKK