Microsoft unveils the Surface Studio

Microsoft unveiled the Surface Studio, its first ever desktop PC, at an event in New York City today.

Microsoft unveiled the Surface Studio, its first ever desktop PC, at an event in New York City today.

The Surface Studio will be available “in limited quantities” this holiday for $2,999 and pre-ordering begins today. “We totally believe that Surface changes the way you produce, the way you create, the way you learn,” said Panos Panay, who leads Microsoft’s devices team. “The product I’m going to show you is all of that, but it’s one step further. It’s going to seem familiar, but it’s going to feel different.”

He then unveiled the Studio, touted as having the “world’s thinnest LCD monitor ever built” at 12.5mm. That touchscreen display is contained in an aluminum enclosure and measures 28 inches across. The display outputs 13.5 million pixels, according to Panay, which is 63 percent more than a 4K television.

There’s also a neat Surface Dial knob for radial input adjustments. It features haptic feedback to give you some additional tactility as well. You can plant it on the screen and have radial controls magically appear to provide a variety of controls.

Microsoft’s main push with the Surface Studio is all about creativity, with a huge focus on 3D. Its unveiling comes alongside the announcement of the Windows 10 Creators Update. The Creators Update aims to make creating 3D content quick and easy for the company’s millions of Windows 10 users.

It’ll include the biggest-ever update to the classic Paint app, now called Paint 3D, and more updates are on the way including for apps in the Office suite. “Over the next year, you will see us integrate 3D across our most popular Microsoft applications,” said Megan Saunders.

Microsoft’s hardware division is ramping up its direct competition with numerous Windows PC vendors. It’s also taking on Apple’s iMac, a popular desktop option among creative professionals.

“Every now and then in pursuing our mission, we see the opportunity to create a new category of device,” said Microsoft’s Windows VP Terry Myerson. “We seize these moments to create something so much more than a product.”