Shoe Dog, the inside story of Nike by the founder himself

It’s been a while since we wrote about a new book recommendation worth having on your awesome home-collection fo books. This time we want to talk about the Nike founder and CEO, Phil Knight, who tells his inside story from the early days of the company in his book called “Shoe Dog.

The insider story of the founder and CEO himself is quite amazing, as you get to know about the details how the company faced many risks and challenges in front of its path to success. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

The story of Shoe Dog begins in 1962, fresh out of business school when Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year with Blue Ribbon. Today, Nike’s annual sales top $30 billion.

And of course, you get to understand the story behind the original name Blue Ribbon, the story behind the swoosh, the name Nike, etc.

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