Snapchat, the popular social sharing app, has launched a big update today, which launched a new feature called Discover and is in partnership with publishers like CNN and ESPN, to share multimedia content and ads with the young mobile audience that is so attached to the app.
Instead of being dictated by clicks and shares like most news features on social media, Discover – editions are curated by a variety of editorial teams, including National Geographic, Vice, Daily Mail, ESPN and others. “Snapchat Discover is a new way to explore Stories from different editorial teams. It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. This is not social media.” stated Snapachat on an official blog-post.
The users can use Discover easily in a fun and interactive way. They tap to open an edition, swipe left to browse Snaps or Swipe up on a Snap for more. And each channel is unique on it’s own.
A new feature launched together with Snap Chat is the Yellow Code, which has the Snapchat Logo with random holes on it. It acts like a QR Code which can be scanned from other people outside of Snapchat who can easily add you. Community Geofilters is another feature, which allows users to draw a little piece of art, submit it on the Snapchat web through the guidelines and have it ready for the users of the world.
30 milion monthly active users
Snapchat, with around 30 million monthly active users and valued at around $10 billion, has been working on its Discover feature since last year. With the new update it launched with 11 publishers, which offer curated content and use co-branded channels, like CNN is presented by BMW or McDonald’s by the Comedy Central. The revenue seems to be split between Snapchat and the publishers that create the content.
Snapchat and Twitter are also working together to provide a more video-friendly environment for the users, when having in mind that Facebook with it’s auto-playing video feature on the News Feed, made the statistics skyrocket to 1 billion views a day. This has also put YouTube in a more engaged position with this fierce competition.