A gret day ahead of the Spark.me Conference happening on 31 May – 1 June 2015 in Budva, Montenegro with a special attention towards the entrepreneurs, startups and tech enthusiasts of the sparking Eastern Europe area.
Natasa Djukanovic from Domain.me, the company behind the conference that has been organised since 2013, keeping it short during the opening remarks, told the audience that we’re here to be the spark and make a change. “Go, Spark on”.
Ramon Deleon wasÂ the first speaker on the conference with a great presentation on”Humanising Your Brand One Conversation at a time”. Ramon emphasised the importance of brand to client communication in establishing long-term relationships with them, or as he put’s it “dance with your customers or your competitors will”.
Deleon, explained how Domino’s Pizza brand has managed to become the cool pizza brand and choice of customers, and how people would protect it and be the face of it in the market. “You don’t have companies going back to customers in time. Domino’s did it. We did go to customers who order 1 year ago, 2 years ago, 3 years ago or 4 years ago.
And we through sawg and parties, and then we would become the talk of the internet” explained Deleon. He closed is presentation by his famous quote “RamonWOW”, and by giving the message that people behind brands should always think about their customers and learn from other to put best practices into life.
In 1986, Ramon De Leon started with Dominos Pizza in Chicago as a pizza delivery driver.
Twenty Seven years later Ramon ended his tenure with the brand as the Marketing Mind of a six store Domino’s Pizza Franchise in Chicago. He was able to grow the franchise into a 7 million dollar a year business. This was nearly a 50% sales increase since he assumed control of the marketing message. Not only that but he helped pioneer online ordering and took digital sales from 0% in 97 to nearly 70% of the ordering mix in 13.
Paul Papadimitriou -Innovation in the Age of Distributed Power
Paul Papadimitriou, the founder of Intelligencr, an innovation scouting firm he started in Tokyo in 2008, had a point on emphasizing that you don’t need to look at Silicon Valley to raise money, or who he puts it “I’ve helped startups in Lebanon, and now their being bombed”. “By 2020, 10 billion devices will be connected to the internet of things and all our smart and advanced equipment today, will become granted in tomorrow”.
Paul said that in the past we were not sure who large organisations were operating or how innovation happens at them or big institutions, but things are not the same anymore. “We followed them, but now we lead them”.
Stay tuned for more…