Top-notch entrepreneurs at How to Web Conference 2015

30+ entrepreneurs and tech professionals from all around the world will take the stage at How to Web Conference 2015

30+ entrepreneurs and tech professionals from all around the world will take the stage at How to Web Conference 2015 on November 26 & 27 to share best practices, practical case studies and hands-on talks. The event will bring into the spotlight themes such as product launches, product metrics, product marketing, content marketing, growth hacking, or forming the right team and managing it successfully. Very Early Bird Tickets are available until Wednesday, October 21, on the event website.

Organized in collaboration with Telekom Romania, IXIA, Bitdefender, and CyberGhost, How to Web Conference 2015 brings together remarkable speakers on the global tech scene and 1000+ members of the regional tech community. The event brings into discussion topics such as tech innovation, building tech products with disruptive potential, startups, and investments, and offers the attendees the chance to feel the vibe of the CEE startup ecosystem and connect with relevant actors in the tech industry.

The talks on the main stage of the conference will tackle the challenges faced by tech professionals and founders of high-growth companies: choosing the right product features, designing the product for scalability, increasing the user base, retention and conversion, international sales, or team management.

The talks and panels that will take place on the secondary stage of the conference will help early stage tech startups find out more about raising money, managing the relationship with investors, getting into an accelerator, and, further on, getting the most out of it.


Remarkable entrepreneurs present practical case studies

Entrepreneur at heart, Jan Reichelt is the Co-Founder and President of Mendeley, company that has received several million dollars in VC funding, has grown to 150+ employees and more than 4 million users worldwide, and was eventually acquired by Reed Elsevier in April 2015.

Startup mentor and business angel, Jan is featured in the top 100 most influential British entrepreneurs and he was awarded, along with his Co-Founders, the “European Founders of the Year 2013 Award by TechCrunch during the Europass. Jan will take the stage at How to Web Conference to share the story of Mendeley, from idea to exit.

Uldis Leiterts will talk about building a disruptive tech product at global scale from South-Eastern Europe., the data visualisation company he Co-Founded, grew into the most popular infographics creator in the world and now has more than 20 million unique visitors per month and clients such as The Huffington Post, Amnesty International or BBC.

Being called a prodigy by Chris Dixon, Larry Gadea is the Founder & CEO of Envoy, a startup that allows businesses to check-in people and keep track of their visitors. With clients such as AirBNB, Tesla or Yahoo, Envoy has recently raised a USD 15 million series A round led by Andreessen Horowits, and the product is currently used in 1000+ offices worldwide, is available in 9 languages and has a customer base growing with 20% from one month to another. Larry has previously worked as a software engineer for Twitter and Google (where he was one of the first employees in the Canadian office, and definitely the youngest) and he will be taking the stage at How to Web Conference to share the lessons learnt along the way.

Experienced product managers on product launches, growth & organizing your team

Co-Founder of Mind the Product (a top 10 blog for product managers) and Product Tank (a global meetup for product people with 6000+ members across 25+ cities), Martin Eriksson will deliver a talk on product growth and effectively organize a product team. Data-driven and passionate about design and user experience, Martin has 18+ years experience and a proven track record of defining strategies, designing solutions, and delivering them successfully.


Kalman Kemenczy, Director of Product, will talk about the challenges theyâ€ve gone through when working on the cloud-based presentation software and storytelling tool, from building new features to reorganizing the product teams. Edial Dekker, Co-Founder of Gidsy & Hack de Overheid, and ex-Senior Product Manager Eventbrite, will discuss product launches and share with the audience some dos and don’ts, as well as the best practices learnt during his 8+ years of experience in shipping tech products all around the world.


Top-notch marketers share growth hacking tactics and digital marketing strategies

Renowned growth hacker, marketer and serial entrepreneur with 12+ years experience in digital marketing, Sujan Patel is the Co-Founder of, a tool that helps users automate and scale content marketing, author of 100 Days of Growth and the Content Marketing Playbook, and contributor for Forbes,, Wall Street Journal and Entrepeneur. Sujan will offer a comprehensive look into the exciting world of growth hacking and share with the audience some of his most successful and actionable growth hacking tactics.

John Collins, the Managing Editor of the award winning Inside Intercom blog, will talk about content marketing strategies and how can you grow your product through content. A leading customer communication platform, Intercom has successfully used content to grow its brand and customer base, and thousands of people visit Inside Intercom every month to read a mix of articles on product management, customer support, design and startups. From blog posts to podcasts, books and social media, John coordinates the content marketing projects at Intercom and he will share the lessons learnt along the way.

How can you shape a marketing campaign that breaks out of the other category? John Bernard, the Global Marketing Director, Firefox OS, at Mozilla, will answer this question and share best practices with the How to Web audience. John is leading the strategy and the go-to-market activity for Firefox OS, the mobile OS for first-time smartphone buyers in emerging markets, that has seen successful market introductions in 46 countries since its launch in 2013. John was awarded the “UK Marketer of the Year” award by Marketing Week Magazine and he is a spokesperson within the mobile phone industry.

And the examples can go on! The full line-up of speakers that confirmed their attendance to How to Web Conference 2015 is available online on the conference website.

Beyond practical content, the How to Web Conference 2015 will offer excellent networking opportunities, both during the dedicated networking events, and through How to Web Meet, mobile app that will help attendees get in touch with others, set meetings and receive interest-based recommendations. Moreover, they will discover industry trends by visiting the gadget expo area, and will see live product demos on stage, in the “Gadget showcase” section.

How to Web Conference 2015 will take place on November 26 & 27 at Grand Cinema & More, Baneasa Shopping City, and is an event organized in collaboration with Telekom Romania, Bitdefender, IXIA and CyberGhost, with the support of Microsoft, Avangate, hub:raum, Ambasada Canadei Romania, Mozilla and Okapi Studio. Very Early Bird tickets are available until Wednesday, October 21st, on the conference website.

The fourth edition of Startup Spotlight, competition & mentoring program with 20k cash prizes, will be organized along with How to Web and will bring together 32 promising tech startups from the CEE. Startups looking for investment opportunities, distribution partnerships, media exposure and valuable connexions in the industry are invited to submit their application by October 30.


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