Blog
Finding customers, without the guesswork.
Plain-spoken playbooks for founders doing their own outbound: who to sell to, how to spot buying signals, and how to reach the companies most likely to buy.
How to find B2B customers who are ready to buy
A founder's guide to finding B2B customers: define who to sell to, spot buying signals, and reach the companies most likely to buy right now.
How to build an ICP from your best customers
Build an ideal customer profile from the customers you already won. The fields to capture, a worked example, common mistakes, and how to turn it into a list.
B2B buying signals: what they are and how to find them
A founder's guide to B2B buying signals: what counts as one, why timing beats a static fit list, a practical taxonomy, and how to act fast.
How to find lookalike companies (accounts like your best customers)
Find lookalike companies that resemble your best customers. Derive the pattern from your strongest accounts and search for it, without guesswork.
Outbound prospecting for founders: a no-BS guide
A practical outbound prospecting process for founders with no sales team: a lean weekly rhythm, a realistic time budget, and messages that get replies.
The best Apollo.io alternative for founders
Apollo.io is a strong all-in-one sales platform. Here is when a signal-first, done-for-you agent is the better fit for a solo founder.
A simpler ZoomInfo alternative for small teams
ZoomInfo is a powerful enterprise database. If you are a small team, here is a simpler, signal-first alternative that finds the right few accounts.
Clay alternative: automation without building the workflow
A fair look at Clay and a done-for-you alternative. Clay hands you the building blocks. Digital Spoiler hands you the finished list.
How to find customers for your B2B SaaS
A founder's walkthrough for finding your next B2B SaaS customers: narrow the ICP, read the signals that matter for software, and reach out with a reason.
Lead generation for agencies: finding accounts for your clients
How agencies find target accounts for their own new business and on behalf of clients, with a repeatable per-client profile and daily watching.